We build all our websites using an easy for the administrator to use content management system. We also install and give access to google tools that record the website’s usage statistics, as well as data and behavior of its visitors.
Content Management System
The platform we use is WordPress. WordPress is a complete software package for creating and running websites of all kinds and sizes. It is used by one third of websites worldwide, as it is adored by both developers and ordinary users / administrators. It is distinguished for its flexibility in terms of programming and functionality, ease of use in terms of management, while WordPress sites tend to rank higher than others in search engines. Some of the websites that use wordpress are Time, Vogue, the White House website, Georgia State University, etc.
What will I be able to change on my website?
At least two passwords will be given to you, depending on the needs of each case. With one account (the lowest level one), you will be able to add or remove pages and products, select their categories and language, their SEO settings, and add them to the menu. Not just text input, but also photos, videos, etc. You will also be able to change the content of the pages we have set up (- for any pages that have been jointly decided to be accessible by that account). If you are a group, there is the possibility of creating more low-level accounts, with each one “seeing” only their “own” pages. The second code (the highest level one) has access everywhere, and can change everything. Particular care is needed here as there can be a lot of damage to the site, so we do not recommend its daily use if there is no real reason for it. Finally, for special cases, there is the possibility of creating intermediate level accounts (for team leaders, etc.).
How will I know how many people visit my website?
We install google analytics on all our websites and create an account with google search console. Two tools, which when combined, give a complete picture of the traffic on your site, where it came from, who its visitors were and what their behavior was on it. Thus, we can make improvements, plan our next SEO moves, and see the effectiveness of our digital marketing campaigns.
What data does google analytics collect?
Google Analytics is more concerned with the details of visitors and their behavior on the website. In addition to a simple number of visitors, it gives us information such as where they came from, what device they used, from which city they were connected, their age, how long they stayed on the website, what “routes” they followed on our website, etc. It also offers full integration with google adsense and google adwords, for our advertising campaigns.
What is google search console needed for?
Google search console is more concerned with search engines. We can see how many times the website was listed in the search results, in what position it ranked, what the search term was, how many times a user clicked on our listing, which other sites have links to our website and what traffic comes from there, etc.
How will I learn to manage my website?
We offer training for the control and management of your website, depending on your needs. The management environment is quite easy for someone with basic computer skills (- creating a new page is reminiscent of microsoft word), and it shouldn’t stress you out at all. Training can be done even by phone, if you live in another city. And don’t forget that you can contact us at any time, for anything you need!