How important is it for a website to load fast? In addition to the visitor experience, it helps us with something else just as important: it is one of the main factors that affect how high a website ranks in the results of a google search.
What is the average speed of websites today?
According to a Backlinko survey of 5.2 million websites in October 2019, the average full load time of a webpage is 10.3 seconds on desktops, and 27.3 seconds on mobiles (!). The same webpage takes an average of 87.84% more time to load on a mobile phone than it does on a desktop computer. (Here, the connection speed difference between the two types of devices also plays a role.)
What is the average speed of top websites?
Websites that rank high in google search results take on average less than 3 seconds to fully load. That’s why the total and actual average loading speed of 10+ seconds seems excessive: you rarely visit very slow websites.
Do I lose visitors if my website is slow?
A study showed that 40% of visitors to a website which they found through a search, do not wait for it for more than 3 seconds to load. They return to the search results and try the next one, especially if they are mobile device users. Another study found that when a website’s load time goes from 1 second to 3, the visitor’s chances of abandoning it go up by 32%. From 1 sec to 5, this probability rises by 90%. From 1 to 10, the visitor is more likely to leave by 123%.
Do I lose customers if my website is not fast?
Research shows that there is a direct correlation between how fast a website loads, and:
1. the sense of reliability and trust in the individual or company represented there
2. the time spent on the site
3. the number of purchases through the website.
Walmart, when decided to optimize the speed of its website, noticed an increase of its sales made through online shopping by 1% for every 100 milliseconds of reduction of loading time.
Website speed and SEO: Are they related?
They are related both directly and indirectly. Google has been acknowledging since 2010 that how fast a website loads is one of the ranking factors in its search results. When it upgraded its algorithm in 2018 (The “Speed Update“), the main feature was to increase the importance of how fast a website loads. Indirectly, user behavior is an even more important factor. The more visitors that abandon your website, the more “points” you lose for google. On the contrary, the more they visit you and browse your site, the more “points” you earn. Read more about SEO here.
How a fast-loading website is made?
Code, code, and again code. Clean code, without the reckless use of ready-made, badly written tools, and subtle coordination between the graphic designer and the developer from the beginning of the website’s design process. Graphics compression, and good hosting. An expensive hosting may even hide bad programming from a user, but not from google. It also involves higher monthly costs.
How can I check if my website is considered fast?
Google has freely provided an online tool, which can be used by anyone who wants free of charge here: pagespeed insights. Other free tools are webpagetest and gtmetrix. They rate websites according to how optimized they are. You can check and compare your website, our website, or any other website you want! (And please do it. This is one of the few ways to check the quality of the work of the person who created your site as a developer.)
How can I have a fast website?
Hire us! We here at bark-ode take into account the speed of a website from the first moment of its design, and we are proud of the quality of our code when we see the ratings from the tools mentioned above. Development of fast loading websites is really our pride. Contact us and we will be happy to offer you a website with another excellent rating!