In an increasingly connected world, multilingual websites are becoming more and more common. As internationalization progresses, multilingual websites will become more and more necessary. We build multilingual websites that work seamlessly in as many languages as you want.
Building a multilingual website – Is it worth it?
72.1% of users worldwide spend most or all of their time online on websites written in their native language. English remains the “king” of online languages, but the number of visits to websites written in English has now dropped to 30%. Any language added to a website will bring in extra visitors, and we should not snub any, they all matter. A multilingual website ranks in the google results (but also in the results of other, local search engines) for searches made in all available languages. Every language we add opens up a whole market, with great opportunities.
Is there any difference for existing visitors?
56.2% of online store customers state that the ability to obtain information and communicate in their language is even more important than price. A multilingual website dramatically increases visitors’ trust. Other research has shown that simply having different language choices gives visitors the impression that the company or individual represented in it has an international profile, knows how to operate in different countries, respects different cultures and habits, is more open to partnerships and is generally more open-minded and easy to communicate.
What are the features of a quality multilingual website?
A multilingual website should offer exactly the same experience to users, regardless of language choice. The language displayed on each webpage should be strictly one, whether it is the content, the menu, the buttons, etc. Particular attention should be paid to different currencies if it is an e-shop, or to different habits in the way the date is displayed from country to country. When the user changes language, he should return to the same (translated) page, and not to the home page, as this distracts him and forces him to search to find the page he wanted again from scratch.
What are the obligations for the owner of a multilingual website?
The owner or administrator, whenever they want to add new content, must have the corresponding translations for all languages offered. Also, the visitor of a multilingual website expects that communication will be possible in any of the languages offered, whether it is personal or via email or phone.
Is it difficult to manage a multilingual website?
We build all multilingual websites so that management is as simple as possible. Each time you add a new page, you simply select the current language and select from a second list whose page is a translation (if any). You’re done! As for the visitor, the language selector is set so that it leads to the same (translated) page if it exists, otherwise to the homepage of the selected language. There is the possibility of a completely different menu and content per language, although this is not recommended. Finally, we pay special attention to having different settings per translation, in terms of search engine optimization (SEO).
How can I have a multilingual website?
Contact us and we will be happy to develop for you a quality multilingual website that will lead you to new paths and opportunities!